About Us

Advance Finserv is a full-service company for your bookkeeping, payroll and tax needs. We have 16+ years of experience in the back-office operations ensuring consistent customer satisfaction. We are professional friendly accountants for all businesses across USA, Canada, New Zealand, Ireland and Australia.

Kenneth Gordon Betteridge FCCA

Managing Partner

Ken is our Managing Partner. He qualified as a Chartered Accountant in 1990. Ken has over 30 years experience in general practice and specializes in the provision of audit, business advisory services, taxation services.
He operates from Auckland, New Zealand.



A Chartered Accountant in practice since 1977, Mr. S.K. Sarkar has vast experience in audit, taxation, financial consultancy, business restructuring, mergers, amalgamations, takeovers, collaborations, joint ventures,registration of foreign branches and liaison offices, international taxation, accounting, payroll & data processing services, etc.
Mr. Sarkar is a sitting member of the Managing Committee of PHD Chamber of Commerce and Industry (PHDCCI). He has been Chairman of Economic Affairs, Membership Services & Development, Culture & Sports, Foreign Investment & Trade Policy, Innovation Committees as also Task Force on MSMEs. He is also a sitting member of Managing Committee of The Associated Chambers of Commerce and Industry of India (ASSOCHAM), Executive Council of Indo-American Chamber of Commerce (IACC) & International Chamber of Commerce, India. He was the Regional President of IACC, NIC for the year 2011-12. He is Chairman of the Finance Committee, Quality Council of India, an arm of Department of Industrial Policy and Promotion (DIPP), Ministry of Heavy Industry, Government of India, which is focused on quality improvement standards. Mr. Sarkar has appeared before the Parliamentary Standing and Joint Parliamentary ommittees, Standing Committee of the Law of Patents at WIPO, Geneva and Prime Minister’s Office on various issues.
Mr. Sarkar was Independent Director in Central Coalfields Ltd., a Public Sector Undertaking and a Miniratna company, and Chairman of its Audit Committee from 2010-2013.

Shobhit Agarwal


Shobhit has done a diploma in International Marketing. He has an innovative approach to marketing and is regarded as a marketing expert and forerunner with a creative approach to Enterprise sales.